DC Henson Founder & Creative Director

DC Henson is the founder of DC Henson Designs and the author of The Refined Reinvention Playbook. His journey is defined by discipline, service, and transformation—a path that began in the military and has evolved into a life dedicated to intentional living and refined creativity.
Before establishing his design practice, Henson served with distinction in the military, where he learned the power of structure, resilience, and precision—lessons that now guide his approach to design and personal reinvention. Drawing from his experiences, he has developed a philosophy that emphasizes clarity, intentionality, and refinement, applying it to both his own life and the lives of the individuals and brands he works with.
Henson’s work bridges strategy, aesthetics, and identity. He believes that transformation is not about becoming someone new, but about strengthening what already exists, removing what no longer serves, and presenting it with clarity and purpose. Whether shaping a personal brand, refining a company identity, or advising on aesthetic direction, his approach is principled, deliberate, and enduring.
Beyond design, Henson is committed to living a life of intentionality, exploring how discipline, creativity, and self-awareness intersect to create a modern, fulfilled existence. This philosophy drives everything at DC Henson Designs, making it a practice where principle meets presence, and refinement becomes a way of life.